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Welcome to our Real Life Borrowers Report

It’s time for some clarity. Behind the scaremongering headlines and political unease, some people are pausing their life plans to ease financial pressures and keep sight of their homeownership and property goals.

But why is this happening? And what do the public really think about it all?

To inspire confidence, we created an extensive research project aimed at getting inside the minds of potential customers. We delved deep into their current situations, money worries and future homeowner goals to find out what opportunities were being missed.

The result? A well-rounded piece of practical thinking that tells it like it is. For brokers, it’s an invaluable chance to explore the real-life impact with deep learning on customer thoughts, realities and needs.

Download the full report now

First time buyers up against challenges to get onto the property ladder

In our first phase of research, we found that higher interest rates were pricing first-time-buyers out of the market. Many are opting for plan B, such as buying a smaller property, a fixer-upper or a house in a cheaper area. Shared ownership was also misunderstood, with many not even knowing what it meant.
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Rejection worries discouraging self-employed from applying for a mortgage

Our second phase of research highlighted the lack of confidence self-employed people had in applying for mortgages. From believing they would not be approved, to thinking it’s harder to obtain a mortgage, we uncovered the top barriers to being your own boss and owning your own home.
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A positive shift in market conditions driving BTL landlord positivity

Our third phase of research focused on the impact turbulent conditions had on BTL landlords. After an unstable period, our research showed a positive shift, with many feeling confident about the future, especially those with portfolios and HMOs properties.
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Complex case customers are pausing their life plans due to rising costs

In our fourth phase of research, we identified the barriers of those with complex incomes. From renters putting home ownership goals on hold to those looking at smaller properties and ones in need of restoration, we’re seeing a gap in the market to help these customers become mortgage ready.
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Conclusion

Our report is packed full of independent research stats and adds context to complex cases. Our research reached out to people from all walks of life and offers a well-rounded read that you can keep in mind when helping your clients.

With greater understanding, comes greater problem-solving. Together, we can give people options in line with their unique lending needs.

Download the full report now

Please note article content was accurate at time of publishing

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