Industry stalwart Keith Street has joined The Mortgage Lender as its chief commercial officer.
Keith’s experience spans more than twenty years in financial services, including high profile roles at TMB, Kensington Mortgages and The North View Group, which saw him direct market-leading growth and successfully steer Kensington through the financial crash.
His role, reporting into deputy chief executive Peter Beaumont, will see him take direct responsibility for the distribution strategy and the sales team with strategic input into the marketing and product functions. His appointment is subject to regulatory approval.
The Mortgage Lender chief commercial officer Keith Street said: “I want to work with people I like and have huge respect for the senior management team at The Mortgage Lender. I feel I’ve got a contribution to make and am excited by the opportunity to help the team drive business growth and deliver against its strategic objectives.”
Deputy chief executive Peter Beaumont said: “We’re very proud Keith has decided to join The Mortgage Lender at this exciting time. Having someone of his calibre on board will be invaluable in directing every aspect of our growth strategy and helping the business achieve its ambitious plans.”
Keith’s appointment follows a significant investment in the sales and marketing functions at The Mortgage Lender as the business continues to grow. This year it has rebranded and introduced ‘real life lending’ to explain what it does, along with launching into the unregulated buy to let market. It has added five new business development managers across the UK and six new telephone business development managers at head office in Glasgow.
The marketing team has expanded from one to three with the appointment of Fraser MacDougall as head of marketing and product and Fraser Brown as marketing and product executive.
The increase in resource allows the business to maintain and build upon its integrated approach to sales and marketing. Each road-based business development manager will be buddied up with a Glasgow-based telephone business development manager to build better relationships with intermediaries and support outbound campaigns for product-related marketing.
The Mortgage Lender caters for a wide range of borrowers including employed, self-employed, those with impaired credit, lending into retirement and buy to let investors.