Brand & Insights Manager

The Opportunity

We’re changing the mortgage market for the better, helping more people with flexible and competitive products. Join the real life lending revolution. TML is a specialist intermediary-only mortgage lender that provides products and criteria that meet the needs of borrowers who are not served by the high street.

The Role & Responsibilities

• Develop and Manage TML’s Broker Voice program including planning activity and reporting on activity to inform wider marketing activity 
• Developing TML’s insight platforms and data sources and own daily management of the platforms
• Act as brand champion, being a first point of contact for questions relating to brand values, guidelines and TOV
• Create an attribution model and develop KPI framework
• Own and deliver brand projects such as new merchandise range and
• Support the development of Brand & Marketing strategy
• Prepare Business presentations & updates
• Support on Mortgage Borrower (Customer) - Projects to succeed in this role, the Brand and Insights Manager will be expected to:
• Have a passion for Brands and demonstrate a clear understanding of brands and the marketing mix
• Be Intellectually rigorous and able to extract the useful and important from several insight platforms
• Work closely with the wider marketing team, sales and product teams to shape and develop brand pillars
• Keep abreast of competition, competitive issues and products
• Act as a brand guardian ensuring brand values and pillars is weaved through the business
• Prepare written presentations, business cases, reports and proposals
• Contribute to marketing planning by providing insight from the broker voice and insight panels
• Please note travel to the Glasgow Head Office will be required at a minimum monthly

The Person

• Analytical thinker, engaged with data, trends, and reports
• Curious and inquisitive, interested in human behaviour, brands, social trends and culture.
• Hungry to continue learning.
• Excellent, articulate writer with the ability to simplify and present relevant information in a concise and imaginative way.
• Proficient in utilising all marketing channels including social, face to face and virtual
• Excellent relationship building skills with the ability to maintain and grow these relationships
• Ability to work in a team environment.
• A self-starter who takes accountability for work stack
• Degree level education or relevant industry experience
• Strong brand management experience as well as experience of insight reporting